Walter Steinweden Stahlgrosshandlung GmbH Stahlhandel- News

Steinweden Stahl News 2008

Steinweden Stahl increases online marketing activities Frankfurt am Main, 28th of November 2008 – Steinweden Stahl offers new online weight calculator on www.steinweden.de and invests in online marketing activities As an independent medium-sized steel wholesaler in the Rhein-Main region, we have been offering our customers in trade and industry flexible and reliable service since 1921, both throughout Germany and abroad. Since 1996 we offer our products and services via the www as well. In the end of 2007 Steinweden Stahl invested in a brand new bi-lingual homepage with detailed informations on the whole product range and additional search functions. Today our customers can find the right material via our stock lists as html- or pdf-files for download – online or offline. Lists with our products sorted by quality or by profile are an additional support for our customers. Furthermore we offer an online steel glossary with detailed informations on our industry and other helpful background informations in our service section. All relevant informations offered are only max. three clicks away and easy to find. The value of these informations can be estimated with a quick look at the page impressions. Our first homepage had about 350 visitors per month – our new hompage has since it’s relaunch now about 4.000 visitors per month. These results show clearly how important the new homepage structure and the offered informations for our customers are. As a consequence, we keep on to invest in our homepage and our other online marketing activities. Our latest online tool is an weight calculator programmed by OttComputer, based in Langenfeld, Germany. This innovative tool is designed to increase the customer satisfaction and gives our customers more flexibility and transparency in their daily business. The online weight calculator will be launched in the beginning of January 2009. In addition Steinweden Stahl started online marketing activities via Google AdWords campaigns in October 2009. The analysis of the first monthly results shows that more than 33.000 impressions of our ads and more than 700 additional visitors per month are registred in the statistics. Those figures indicate, how important online marketing today can be. As an result Steinweden Stahl will keep on to invest in innovative online marketing activities and online tools in the future. The focus is clearly on solutions for increased customer satisfaction and convenience.		Steinweden Stahl invests in innovative online marketing solutions. The launch of online ads has an impressive result on the page impressions.
Steinweden Stahl strengthens Sales Staff Frankfurt am Main, 06th of October 2008 – Steinweden Stahl strengthens Sales Staff with Franziska Menzel. As a specialist quality supplier, Steinweden Stahl has now decided to invest in it’s existing sales team for a better service quality and more flexible services. In a first step Franziska Menzel, born in 1982, has been engaged, to strenghen the sales departement. Franziska Menzel is graduate of the “Berufsakademie Breitenbrunn“ (BA) and worked before for one of the leading Steel Wholesalers in Germany and is specialist for the Steel Tube segment.		Steinweden Stahl strenghens it’s sales team with Franziska Menzel.
Increasing production costs in the steel branch Frankfurt am Main, 15th of September 2008. Steel branch hit by increasing prices for raw-materials and energy. The latest edition of the magazine “stahl markt” shows in an interview with Hans Jürgen Kerkhoff, President of the German “Wirtschaftsvereinigung Stahl” the main factors behind the rapidly increasing steel prices. According to Kerkhoff rised the price for iron ore by 87 % compared to last years prices. In addition is the price for coal – relevant for the steel processing - actually three times higher than 2007. Material prices rised in general very quickly – with enormous effects on the overall costs: since December 2007 increased the price for scrap metal by 85 %, the price for tin about 50 % and the price for vanadium by 100 %. Last but not least costs for transportation rised too. Other factors are the increasing steel consumption especially in the fast growing markets in Asia and China. Between 2000 and 2007 increased the worldwide steel consumption by 60 %. On the other side we have an oligopoly of only three dominant mining companies on the world market. Those mining companies have problems too keep up their production volume with the rising steel consumption. This gap between consumption and production volume is hard to fill and it will take time to expand the mining capacities and to find new exploration areas. – At additional costs. Seen overall those factors have a direct impact on the steel prices worldwide. Depending on consumption and production volumes are differences in certain areas to be seen: the steel prices in Europe rised in one year by 52 %, in Asia by 83 % and in the USA by 84 % (source: CRU figures, dated 08.08.2008). According to industry experts is the price for steel rising, as long as prices for raw materials and energy are not decreasing.		Rising raw-material and energy costs have enormous impact on the actual steel prices. Due to rising consumption is the steel production on it’s limit. Estimation for Germanys production in 2008 is about 48.5 m tons.
E. R. Nele awarded with the „Goetheplakette Frankfurt am Main, 12th of September 2008 – Artist Eva Renée Nele – better known as E. R. Nele – has been awarded with the city of Frankfurt´s „Goetheplakette”. E.R. Nele is a well known Frankfurt based German artist and is most famous for her goldsmithing and her metal sculptures. The doughter of documenta founder Arnold Bode was born in 1932 in Berlin and started her career in 1950 as a student of the Central School of Arts and Crafts in London. She learned very soon to handle all sorts of metal and to weld steel for her artwork. After her return to Berlin she worked with the artist Hans Uhlmann during her time at the “Berliner Akademie” and lateron at the “Studio Lacourière” in Paris. Since the late 1960ies she lives and works in Frankfurt and is a loyal customer of Steinweden Stahl. Since the early 1990ies she is teaching at the Universities of Frankfurt and Giessen. Her best known sculpture is named “Die Rampe”, a Holocaust memorial dated from 1980. Her latest metal sculpture at large scale is now located at the Dalbergplatz in Frankfurt-Höchst and named “Windsbraut”. E. R. Nele was awarded with the Goetheplakette from the hands of the cities governing mayor Petra Roth on the 12th of September in the historic “Limpurgsaal”. Among the congratulators was Wolfgang Steinweden, executive director of Walter Steinweden Stahlgrosshandlung GmbH. The Goetheplakette is awarded annually since 1947. Other awarded persons have been up to date Horst-Eberhard Richter, Albert Speer, Thomas Bayrle and others.		E. R. Nele and her metal sculpture „Windsbraut“ in Frankfurt-Höchst. Foto: E. R.Nele The Goetheplakette Award in the media.
Steinweden Stahl buys latest Atego Truck generation with BlueTec emission control system Frankfurt am Main, 15th of April 2008. Steinweden Stahl has ordered new trucks for it’s own delivery service and choosed the latest Mercedes Atego 816 models with BlueTec emission control systems according to EURO 5 standard. Especially the right material logistics have become a decisive success factor in our industry and is part of our broad range of services. Today we deliver to our customers using our own vehicles up to a distance of 70 Km from Frankfurt/M. From the second quarter of 2008 on we will invest in our transport services and renew our Truck fleet with the latest Mercedes-Benz Atego 816 vehicles with Euro 5 emission control systems. In addition a longer wheelbase offers the opportunity to transport steel bars up to a length of 7 m dry and safe. Materials can be fast and easy loaded by crane or fork lift trucks as a result of the new loadspace design. All Steinweden trucks have now the latest graphic design, showing the registred flagship brand Steinweden Stahl in white and yellow from all sides of the vehicle, as well as the hompage address www.steinweden.de Steinweden Steel will be one of the first Mercedes customers that will be supplied with this brand new Atego Truck generation by Mercedes-Benz. The aim is to improve the service quality within the transport segment and to comply the latest emission standards as well, due to the fact that the city of Frankfurt decided to invent an Environment-Zone in October 2009. Steinweden Stahl increases with this investment it’s service quality and invests furthermore in increased efficiency and customer satisfaction.		New Atego Trucks with Euro 5. Standard New Trucks and designs from June on.